Netflix
Launch Week Lore
2024 / Creators / Long Form / Launch
Explainer and first-reaction videos from three long-form creators, published across the week a game adaptation landed, aimed at players who had never watched the source material.
Results
- Combined views
- 1.4M
- Average view duration
- 9:12
- Comments
- 18.6K
- Videos published
- 7
Reported at campaign close
The brief
The series had a built-in audience among players and almost none outside it. Netflix wanted creators who could explain the world without spoiling the season, and who would be trusted when they said the adaptation was worth watching.
What we did
We built a seven-video schedule across launch week: two lore explainers before release, three first-reaction videos in the first forty-eight hours, and two longer retrospectives at the end. Screener access and embargo terms were handled by us, and every video carried a paid-partnership label.
The result
Average view duration held above nine minutes across the week, which for explainer content is where the value sits. Comment threads skewed heavily towards viewers saying they had started the series.
Talent involved
The creators on this campaign
Want work like this for your brand
Tell us the audience, the window and the budget range. We will come back with a shortlist and the reasoning behind it.