Brand partnerships
Brands come to our talent, not the other way round. We only take work that suits the creator, protect their voice in it, and build partnerships meant to last.
What we do
Four things, done properly
Brand partnerships is a service, not a marketplace. The same team runs a campaign from the first shortlist to the final report.
01
Creator matching
We start with the audience, not the follower count. Every shortlist we send explains why each creator fits — what they play, who watches, how long people stay, and where the brand can sit inside the format without breaking it.
02
Campaign strategy
Formats, timings and the shape of the idea. We build around what a creator already makes well, because the placements that work are the ones an audience would have watched anyway. That includes knowing when to say a campaign should not run.
03
Negotiation and delivery
Rates, usage, exclusivity and disclosure, agreed once and written down. We manage briefs, drafts, approvals and deadlines on both sides, so the brand gets assets on time and the creator is protected on terms.
04
Reporting
Verified numbers pulled from the platforms, set against what the campaign was for. Reach, retention, sentiment and, where a campaign carries a code or a link, what it returned. No screenshots of vanity metrics.
Selected work
Campaigns we have run
A cross-section of recent work across entertainment, lifestyle and culture.
Partners
Brands on the roster's work
Campaigns delivered with our creators, across games, entertainment, hardware and direct-to-consumer.
- 01BetterHelp
- 02Huel
- 03Activision
- 04PUBG: BATTLEGROUNDS
- 05Netflix
- 06Manscaped
- 07Elgato
- 08Amazon Prime
- 09ExpressVPN
- 10HelloFresh
- 11YouTube
Selected partners. Full campaign history available on request.
Tell us who you need to reach
Send the brief, the window and the budget range. You will get a shortlist with reasoning, not a rate card. If the roster is not the right fit for the campaign, we will say so.
Latest
Client news
Signings, launches and what our talent is making, posted as it happens.