Cookies
What this site stores on your device, and why. Anything optional stays off until you turn it on.
Last updated: 25 September 2026
Your choices
Change these whenever you like. Turning something off stops it from the next page onwards.
- Always on
Strictly necessary
Remembers the choices on this page, and keeps staff signed in to the back office. The site cannot work without them.
Page-view counting
Our own counter: which pages are read, for how long, and roughly where from. Nothing is shared with anyone else.
Instagram posts
Loads Instagram's player on case studies, so campaign posts show in place. Meta can set its own cookies when it does.
What we store
We don’t use advertising cookies, and we don’t sell or share what we measure. This is the complete list.
ica-consent
Local storage
Remembers the choices you make on this page and in the banner.
Until you clear your browser data · Strictly necessary
ica_admin_session
Cookie
Keeps agency staff signed in to the back office. Only set on sign-in; public visitors never receive it.
8 hours · Strictly necessary
ica-session
Session storage
A random id that lets our page-view counter tell one visit from the next. It is not linked to you and cannot follow you between visits.
Until you close the tab · Your consent
Instagram (Meta)
Third-party cookies
Set by Instagram when its posts are shown on a case study. Meta decides what these are and how they are used.
Set by Meta · Your consent
Our page-view counter
We count visits ourselves rather than using Google Analytics or a similar service. For each page view we record the page, the site that sent you, your browser and device type, and an approximate location at the level of country, region and city. Your IP address is never stored. The figures are only ever looked at in aggregate. More on how we handle personal data is in our Privacy Policy.
Clearing what is already stored
Every browser lets you see and delete cookies and site data in its settings. Clearing data for this site also clears your choices, so the banner will ask again on your next visit. Questions go to hello@incharacteragency.com.