PUBG: BATTLEGROUNDS
Season Drop, Live
2025 / Gaming / Live Stream / Launch
A same-day live moment across three survival streamers, timed to the season patch going live and cut down for short form within the hour.
Results
- Live hours watched
- 128K
- Peak concurrents
- 21.4K
- Clips published
- 46
- Short-form views
- 3.1M
Reported at campaign close
The brief
The patch had a hard release time and a narrow window in which players decide whether a season is worth returning for. PUBG needed credible survival talent live at the moment the servers opened, not the day after.
What we did
We booked three streamers who already play the game weekly, ran a technical rehearsal on the build the day before, and staggered start times so there was always one of them live across the first six hours. A clipper worked alongside the streams so vertical cuts were with the brand for approval inside sixty minutes.
The result
Coverage held through the whole launch window rather than spiking and dropping, and the short-form cuts carried the moment well past the streams themselves. The same three creators were retained for the following season.
Talent involved
The creators on this campaign
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